One Step Closer to Our Vision.

New partnership between Planetree International and Person Centred Universe to make waves in Person Centred dementia care across the globe.

Two leaders in Dementia Care and Person Centred Care come together to change the face of dementia care and those living in organizations.

April 1st, 2019 (Fredericton) - Person Centred Universe is pleased to announce that they have officially partnered with US-based Person Centred Care Certification organization, Planetree International.

Founded by patient Angie Thieriot in 1978, Planetree International is a mission-based not-for-profit organization who advances person centered care through their unique certification program. Planetree has partnered with over 700 healthcare organizations around the world that span across the continuum of care to transform how care is delivered. The Planetree approach emphasizes the quality of human interactions that occur within healthcare settings, the importance of connecting healthcare personnel to the purpose and meaning of their work, and practical strategies for engaging patients and family members as true partners in care.

Person Centred Universe, founded in 2013 by Ashley King and Daphne Noonan, is a New Brunswick-based company who exists to empower aging communities through education and mentoring, to strengthen person centred values in care. Both Co-founders have extensive backgrounds in the health care sector - more specifically, in long-term care and the field of aging and dementia. The company offers educational programs and services that help develop their clients and organizations to be positively equipped with the tools and resources necessary to provide quality care for those living with dementia.

From humble beginnings, Person Centred Universe has been providing services to New Brunswick and Atlantic customers through the years, and until 2017 when co-founders Daphne & Ashley attended the Be 4 Change Social Venture Accelerator offered through the Pond Deshpande Centre, it was intended that they would stay within the Atlantic regions to provide their services and education.

“The New Brunswick business community has been instrumental in the development and mobilization of Person Centred Universe’s export development plan, and through that development and maturation of our business, we are well poised to partner with an international organization like Planetree International.” Ashley King


Person Centred Universe

Through this partnership, the companies will be able to combine their strengths to create and expand their programs and processes, allowing for better quality person centred dementia care on a global scale. Many healthcare professionals feel ill-equipped to deal with the pressures of providing adequate care to persons living with dementia. Through this partnership, the two organizations will work collaboratively to provide a suite of services aimed at supporting those who are working to deliver the best quality of person centred care to individuals living with dementia and their loved ones.

"We were so pleased to learn that Planetree, an organization internationally renowned as the experts in person centred approaches to care, have formally recognized the unique services Person Centred Universe have created to benefit persons impacted by dementia here in New Brunswick. With a growing number of persons in our province impacted by dementia, PCU developed services to fill the gap in training and education, as well as indirect services. This new partnership with Planetree will only serve to further improve access to person centered approaches in dementia care in New Brunswick and beyond.”

Chandra MacBean

Executive Director

Alzheimer Society of New Brunswick

The two person centred companies joining forces will assist in mending the ever present dementia care gaps that weigh heavy not only on the health care industry, but those affected by dementia. Through mutual efforts, individuals living with dementia and their care partners can and will live inclusively in their existing communities.

“We look forward to working closely with PCU to improve the care experience for those least able to advocate for themselves in our complex healthcare system. Planetree’s commitment to patient and family engagement and empowerment, combined with PCU’s innovative tools to illuminate the needs and preferences of people and their families dealing with the challenges of dementia, are a powerful force for change so desperately needed.”

Susan B. Frampton

President of Planetree International

“We are elated that we have solidified our partnership with Planetree International; as two forward facing organizations who have similar visions to support and promote positive and inclusive environments for our respective clients, our partnership feels natural.”

Daphne Noonan Co-Founder

Person Centred Universe

Person Centred Universe and Planetree International will be celebrating this exciting new partnership on April 26th from 4pm to 6pm at Brewbakers in Fredericton, NB. Come celebrate and have a drink on us!

For Media Inquiries:

Please Contact Melissa Ghanem, Communications Coordinator, Person Centred Universe or by phone at (506) 447-0227

About Person Centred Universe Founded by Ashley King and Daphne Noonan in 2013, Person Centred Universe is a New Brunswick-based group that exists to empower aging communities through education and mentoring, to strengthen person centred values in care.

About Planetree International Started by a patient in 1978, Planetree International is a global leader in person-centered care. To date, Planetree has partnered with more than 700 healthcare organizations across the continuum of care in 27 countries to implement person-centered quality improvement approaches.